How to start with Effective Tours (ET).

At first you have to register at Effective Tours. While registering, you have to choose your company role:

  1. Coach Service –  if you provide only the transfers/taxi service, then this is the right choice for you. You will be able to add different routes and provide transfer rates  depending of the route and amount of passengers.  You can connect Tour Agents/Operators with separate markup values, and do your sales throw them.
  2. Hotelier – if you run a hotel or several hotels then you have to choose this option. As a hotelier you can add your property to ET,  manage it’s description, photos, rates, availability, discounts.  You can connect Tour Agents/Operators with separate markup values, and do your sales throw them.
  3. Tour Agent – if you are interested to resell hotels and transfers from others, not your own, then you have to chose this option. It’s important to understand, that you can resell only the offers from the ET owners with whom you already concern to deal.  Effective Tours is not providing you with a list of hotel or taxi owners, you have to find them by yourself and connect to your Tour Agent account. You have to use this role, in case if you want to resell somebody who is already in the ET system. As a Tour Agent, you can also resell the properties which you are getting from other suppliers to the agents of yours. And а course you can also adв ad additional value on top of them by using markups, to get you interest as well. If you are a hotelier/taxi provider, you can advice your agents to register as a Tour Agent to update them with your recent promotions, rates, photos, inventory.
  4. Tour Distributor – the most powerful role in the system which allows you to add your own hotels and transfers. Allows you to get connected with the other users of  ET and promote theis offers to your client, as well as promote everything you have to the third party agents/operators which is already in the system.

Actually, if you are not sure which role to use, you can go to Tour Distributor. Just don’t be confuse with a huge amount of options and features later on.

After finalizing your registration, you have to confirm it by email and you are in. Detailed Step-by-step manual of how to add your property / transfers you can download from here.

What actually you can do with Effective Tours ?

Well, I suppose you are here because you are somehow involved in the tourist industry.  Then you are in a right place. Welcome ! 😉

Effective Tours is a cloud based solution which aims to connect all the players on the tourist market in to one big community. As a hotelier, you can add  your property with all rates and inventory, descriptions and photos. You can connect your distribution channels, e.g. Booking, Agoda, Flipkey, Airbnb, tourist-agents, etc… You can update each channel with a special rates, by varying the markups.

In another words, you can do the sales for your property from one place instead of several. You can avoid double-bookings. You can always be sure, that all your agents and online channels are up to date with the latest offers and rates. And the most important part, that all this basic functionality we are giving free of charge. We believe, that you always have to share something with the others. Channel Manager feature is not a big deal. Non of the agents, or online agencies charging money for that. I mean, Agoda or Booking are not charging us, so why should we charge others ?

Any participant of the ET, I mean hoteliers, taxi service, agents and operators ,  can invite all their current online/offline agents to register with ET and start updating them instantly.  Imagine, instead of calculating several Excel spreadsheets with a various markups for different categories, and resending them to your agents each time when you update the rates, or decide to give a special/lastminute  offer – you simply update the ET and all the updates will be instantly available for all of your agents. Instead of answering tons of emails and phone calls about the property availability, you simply give access to your inventory and your business partners will have 24h/7days access without any disturbance to you. 

If you have a web-site of your hotel/service then you always need to update it.  It means you have to spend your time for it, and pay the money to the webmaster of yours. Since you switch to Effective Tours, you can simply forget this annoying job!  Simply ask your webmaster to connect your web site to Effective Tours API and all your rates/inventory/discounts will be instantly available on your own web-site each time when you update your ET profile.

Flipkey, Tripadvisor, AirBnb, Roomorama, and many other online agencies, which use the open iCal format for it’s agenda, can be updated throw the ET fast and easy.

You will never forget to update the description and the photos of your property for your agents, if they are inside the ET. According to your security settings we will update your partners with up-to-date information regarding your hotels and service.

With the support of the most secure messenger on the planet – Telegram Messenger, you will get instant booking notification/reminders, Check-in/Check-out notifications with dull guests details.  Free of charge, by the way.

Have any questions ? Please write email to ET or!


Welcome to a new world, the ET world !

Card1    The concept oа Effective Tours is quite simple. We are doing simple, powerful and very comfortable Channel Manager with advance functionality. We are open for your advices. We are ready to fulfill the market requests. All we ask, is share your ideas, and help us to make Effective Tours better.

Argh… I forgot to say, Effective Tours is free of charge with it’s basic functionality! That’s true. We are the first Channel Manager on the market, which offers channel manager features absolutely free of charge.

Try it, enjoy it, and spread the word!

Your Alexey Novikov
CEO & Founder